The future of music listening

This week’s launch of Spotify apps, reflects the intensity of competition for companies trying to become the home of digital music. Google Music, iTunes in the iCloud and the aforementioned Spotify are the front runners to dominate digital music listening. Despite similar end goals, Google Music, iTunes iCloud and Spotify have different tactics and they’ll be very different outcomes for each depending on their relations with the music industry, usage model and integration with music behaviour online.

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