Friday at Eurosonic started with a talk and workshop from Sara Cordoba Rubino on Meta Products. Meta Products are essentially technologies and experiences built around behaviour and relationships, rather than around specific technologies. It is very similar to Service Design and draws on Touch Point design heavily too, but the central tenant is that you don’t say “what can we do on TV, Radio, on a desktop, in print or mobile” you say “what are the best means to give a type of person a useful/pleasurable/edifying experience”. The options could be a website or app that fulfils a need, but could equally involve developing a technology that works with a fridge freezer, because it is best to do that. Your solution could even be to phone a number of people up and encourage them to talk to their families more.The point is that you don’t think inside the box or page, but do map current behaviours to build something that offers an experience that makes sense to the target group. There is a whole book about Meta Products you can read online or order from Amazon with pleasing graphics and explanations (see below), with a lot of references to Apple. I really enjoyed hearing Sara speak but she was preaching to the converted in my case.
Next up was Robert Levine and Pink Floyd’s former manager Steve Jenner on a panel arguing the merits of digital copyrights. A highly divisive issue as SOPA campaigns rage. Robert Levine’s argument is persuasive, although I’m not completely down with his suggested remedies.